Thursday, August 5, 2010

Burberry keeps HK competitors in check

The attention of Class 99 has been drawn to a registered design revocation application (here) concerning the Burberry Check in Hong Kong, decided last month by the Hong Kong Special Administrative Region's Court of First Instance. In legal terms there's not a lot exciting about the decision, in which Burberry Asia secures the revocation of three designs for lack of novelty in just 25 short paragraphs.

What's interesting is that the proprietor of the revoked design, Polo Santa Roberta, which started out a few years ago as a rather downmarket sort of shop in Hong Kong (see IP Dragon here). Nevertheless, it has stepped up its image and held itself out as a reputable UK brand by advertisement (its advertisements have been sighted in Marie Claire Hong Kong) and it has now opened new specialty shops in the territory. Their bags, I am told, can be spotted in use almost everywhere there.

Thanks are due to Sarah Li for supplying this information.

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